The Super Bowl is not just about the NFL and the coveted Halftime show.
Dozens of US companies pay upwards of $10 million (US$7 million) to advertise in a single 30-second slot during the game.
The iconic ads almost always include major celebrities and massive production sets and budgets, and 2026’s offering is living up to tradition.
Watch the video above.
With an audience of over 100 million, there’s no question an ad spot in the Super Bowl is the biggest advertising stage in the world, with brands eager to leave a lasting impression.
Here are all the best ads from this year’s Super Bowl.
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The Adventures of Cliff Booth
Brad Pitt has made a surprise announcement during the Super Bowl, confirming he will be reprising his role as Cliff Booth from the hit film Once Upon a Time… in Hollywood.
The actor will revisit the role that won him an Oscar in a spin-off of the Quentin Tarantino film, but this time in a television series.
The movie was kept very hush-hush until Netflix released the first teaser trailer during the Super Bowl. How about that!
See the full trailer above.
Xfinity Internet
The cast of Jurassic Park reunited for this ad, in which Laura Dern, Sam Neill and Jeff Goldblum play their old characters from the iconic film – with the help of some digital de-aging technology.
Pringles
Singer Sabrina Carpenter looked stunning in an ad for Pringles, in which she built her dream man out of the iconic chips.
Ritz
Scarlett Johansson, Jon Hamm and Bowen Yang are shown soaking up the sun in a commercial for Ritz Crackers.
Bud Light
Rapper Post Malone, ex-NFL player Peyton Manning, and comedian Shane Gillis have united in the ad for American beer Bud Light.
Pepsi
Pepsi has been praised by fans for using CGI artists, rather than AI, to create the polar bear in its ad, after Coca-Cola faced backlash for firing its furry polar mascot in favour of using AI.
The ad was directed by Kiwi Taika Waititi, who also starred in the ad.
Door Dash
When 50 Cent isn’t making documentaries about his enemies, he is giving lessons about how to serve beef in the Super Bowl commercial with DoorDash.
TurboTax
Adrien Brody makes an appearance in the Super Bowl Ad for TurboTax, making it very clear that he can “handle that.”
Hims&Hers
Health company Hims&Hers didn’t feature any celebrities for a very specific reason.
The ad explains why rich people live longer, saying regular folks deserve the same access to healthcare.
Hellmann’s Mayonnaise
Andy Samberg burst into song in his ad with Hellmann’s Mayonnaise, also featuring Elle Fanning.
Squarespace
The always entertaining Emma Stone brought the tears and drama in her ad with Squarespace.
Instacart
As if Ben Stiller wasn’t iconic enough, he just went up a notch for starring in this Instacart ad with Benson Boone.
Skechers
Sofía Vergara has shown her feisty side in the Super Bowl ad for sneaker brand Skechers.
State Farm Insurance
Bon Jovi has featured in a star-studded commercial for State Farm insurance, alongside actress Hailee Steinfeld, girl group KATSEYE and comedian Keegan-Michael Key.
T-Mobile
The Backstreet Boys are back. At least, they are in this ad for T-Mobile.
Liquid Death
Energy Drink company Liquid Death blew minds with their Super Bowl commercial, despite a lack of celebrity appearances.
ULTRA beer
Ultra Beer had Hollywood heavyweight Kurt Russell in their ad, as well as actor Lewis Pullman.
Meta
Meta pulled out all the stops for its ad, which featured YouTuber iShowSpeed, Marshawn Lynch, Spike Lee, Sky Brown, Kate Courtney, Sunny Choi, and Akshay Bhatia.
Fanatics Sportsbook
Kendall Jenner, who is in attendance at the Super Bowl, poked fun at the so-called “Kardashian curse” in her ad with Fanatics Sportsbook.
Uber Eats
Hollywood stars Bradley Cooper and Matthew McConaughey starred alongside each other in an ad for Uber Eats, which sees them squash their beef.
Amazon Alexa
Aussie actor Chris Hemsworth went up against his fear of AI in his Super Bowl ad for Amazon’s Alexa, which also includes his wife, Elsa Pataky.
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